Digital Divide Data Kenya, a business processing outsourcing firm that started operations in April helps firms develop targeted messages for the online market. The digital marketing firm was recently certified by Google to help local businesses increase online presence through Google AdWords. According to the firm’s Managing Director Amolo Ng’weno, the certification promises to revolutionise digital marketing in Kenya and the region.
“The certification came after two months of rigorous training of our staff in among others things setting up Google AdWords, creating keywords, creating both text ads and ads with images and animation, as well as adjusting keyword bids, pruning low-performing keywords and split-testing of ad copy and landing pages,” Ng’weno said. “We hope this will help leverage the service and market above current levels.”See full article here.