Daily Nation reports on DDD's AdWords Service

The Daily Nation reports that "DDD's staff is the first in the region to be certified by Google as digital marketing professionals." They go on to describe that "Now they are helping companies increase their on-line presence and attract more clients through Google's AdWords internet advertising service. Google certification came after two months of training of its staff in, among other things, setting up Google AdWords, creating keywords, creating both text ads and ads with images and animation, as well as adjusting keyword bids, pruning low performing keywords and ads, and split-testing of ad copy and landing pages. The data management operators also do search engine optimisation (SEO), which involves the best use of key words and web content for web adverts to rank in search engines."